Here I go again, thinking out loud again
Insights on brand, design, and the stuff that actually moves a business forward.
Are You Stalled?
When a mid-sized brand stalls, the first instinct is almost always a new logo. Usually that's not the problem. Here's what actually needs fixing first.
Every Brand Needs Real Guidelines
Most companies have something that passes for brand guidelines: a PDF, a shared folder, a logo file. That's not the same thing as a document your team can actually use. Here's what changes when it is.
5 Signs You Need a Brand Audit
The logo still looks fine. The colors haven't changed. But your website, your deck, and your last trade show booth all look like three different companies. Here are five signs it's time to find out why.
What's in a Name, Anyway?
For five years this business went by Lisa Sills Design, a name so obvious it never needed explaining. It just wasn't the whole story. Here's why it's now Ellenen Creative, and what the name actually means.
Sometimes you just need to talk it out.
I'd love to hear about your brand's challenges and what's on your mind. Even if you don't know the exact solution yet, let's connect and see if we can find a path forward. There's no catch, just a conversation.